Fanta - A Short History

Published: 31st August 2010
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Manufactured by the Coca Cola Company, Fanta is one of the world's most popular carbonated soft drinks.

Fanta actually originated in Germany in approximately 1942 when Coca-Cola GmbH found themselves with a rather tricky problem. As a trading ban had been placed by the Allies on Nazi Germany during World War II Coca-Cola GmbH quickly became unable to source the syrup needed to produce Coca-Cola in Germany. As a consequence, Max Keith, the CEO of Coca-Cola's operations in Germany during the Second World War, in needing to do something to keep the plant in operation, decided to get around this problem by creating a brand new product exclusively for the German market. After much research and testing he came up with the idea of a fruit flavored drink made using only ingredients available in Germany at the time. These ingredients included apple fiber left over from cider presses and whey, a byproduct from cheese manufacture both of which is reputed to have been labelled by Keith as the 'leftovers of leftovers'. To his undoubted delight however the new drink created, which had a yellowish colour and a completely different flavour from that of the Fanta Orange we know today, soon became an instant hit. The name Fanta itself was decided upon after a brief brainstorming session, when salesman Joe Knipp responded to Keith's request to 'use their imagination' ('Fantasie' in German) by immediately replying 'Fanta!'

After WWII Fanta was introduced to the United States by Coca Cola who eventually bought the trade mark in 1960. Today there are currently around 90 flavours of Fanta sold in over 180 countries world wide although many of them are only available in specific regions. For example, in Romania there is 'Fanta Shokata' which is made from elderflower and based on the national drink of Socata. Brazil is the largest consumer of Fanta in the world and orange is the most popular flavour.

In Australia Orange, Zero Orange and Raspberry flavoured Fanta are widely available in supermarkets and corner stores, although specialist confectionery stores like Moo-Lolly-Bar also offer Fanta Grape, Fanta Pineapple and Fanta Strawberry to buy online.



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