Top 10 Most Popular Cadbury Products in Australia

Published: 21st December 2011
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Ever since they open their first overseas factory in Hobart, Tasmania in 1918 Australian’s have developed a very special and lasting relationship with Cadbury Chocolate.

According to their official website Cadbury posit that the reason for this is because Australians prefer creamier milk chocolate. With ‘the special flavours produced when fresh milk, cocoa mass and sugar are cooked together in the first stages of the chocolate crumb making process’ being the key reason why Cadbury Dairy Milk is so appealing to them.

Nowadays Cadbury offer a wide range of products and sells millions of units in Australia. Below is a list of their top 10 chocolate bars. Not an official list but one I have come up with based on sales and customer feedback. Any ideas what might be number 1?

10. Cadbury Whip

One of the newest products in the Cadbury range, Cadbury Whips contains lightly whipped nougat with creamy caramel covered in Cadbury's Dairy Milk Chocolate. Weighing 65 grams per bag it is a hefty snack and therefore quite popular with young males between the ages of 18 -35. It is also similar to the New Zealand Moro Bar.

9. Cadbury Crunchie

Originally launched by J. S. Fry & Sons in 1929 this bar of golden honeycomb covered in delicious Dairy Milk Chocolate is perhaps best known for having Australia's longest-running television advertisement. The "Crunchie Train Robbery", an award winning advertorial which ran in an unchanged form from the late 1970s for over 20 years.

8. Cadbury Picnic

First introduced in the UK in 1958 Cadbury Picnic has enjoyed global popularity for over 50 years. Consisting of a unique combination of Peanuts, Wafer, Caramel and Rice Crisps Covered in Delicious Cadbury Milk Chocolate the Australian version differs slightly from the UK or Indian versions as they do not contain raisins. During the 1970s the Australian slogan for Picnic was ‘More like a banquet than a picnic’.

7. Cadbury Time Out

Cadbury Time Out’s seem to have been around forever but in fact they have only been available in Australia since 1995. According to Cadbury, ‘the indulgent taste experience of Flake chocolate with the crispness of wafers offers consumers a light treat when they are wanting a quick break throughout their day’. Hence the name I suppose. In 2010 the product was given a makeover with lighter blue packaging and a new slogan ‘Everyone needs some Time Out’.

6. Cadbury Dream

Another relatively new Cadbury product Cadbury Dream is a brand of white chocolate that is similar to a Milkybar. When launched in 2001 the product was promoted as ‘real whiter chocolate, wicked taste’. Apparently it took four years of research to perfect the smooth, melt in your mouth white chocolate flavour.

5. Cadbury Twirl

According to Cadbury the Cadbury Twirl is ‘a youthful brand that is fun to eat’. Consisting of a ‘unique combination of chocolate twirls and curls covered with Cadbury Dairy Milk® milk chocolate, the bar delivers a light crisp bite, followed by a melt-in-the-mouth sensation’. Originally launched in the early 1970s as a single bar the product was relaunched as a twin bar in 1984.

4. Cadbury Dairy Milk

Originally launched in the UK in 1905 with a higher proportion of milk than previous chocolate bars Cadbury Dairy Milk it became the company's best selling product by 1913. According to legend a variety of names were suggested for Cadbury’s signature chocolate including ‘Highland Milk’, ‘Jersey’ and ‘Dairy Maid’ but when a customer’s young daughter suggested Dairy Milk, the name was quickly adopted. In Australia in 2006 Cadbury Dairy Milk was reformulated with the addition of palm oil as a replacement for some cocoa butter. In August 2009 however, Cadbury announced it would return to a Cocoa Butter only formula due to a poor sales.

3. Cadbury Flake

Cadbury Flake is possibly Cabdury’s most charming success story. Originating from the shop floor in 1920 when an employee noticed that when the excess chocolate from the moulds was drained off, it dripped in a stream and created folded chocolate with flaking properties, the product instantly took off, not least with the bosses who no longer had to deal with the tricky issue of wastage. Popularly known for its ’99 Flakes’ association with vanilla ice cream, Cadbury Flake is perhaps most famous for its use over the last 40 years of the ‘Flake Girl’ in its adverts, the current one of which is the singer Joss Stone.

2. Cherry Ripe

Introduced in 1924 by MacRobertson's, Cherry Ripe is Australia's oldest chocolate bar. Offering an indulgent and rich treat it consists of ripe juicy cherries and moist coconut smothered in rich Old Gold® dark chocolate which ensures the consumer a unique taste experience. Up until 2002 the product remained co-branded with the MacRobertson brand. Today the Cherry Ripe brand has an annual Australian retail value of over $35million.

1. Freddo Frog

Perhaps Cadbury’s most ‘fun’ product, Freddo burst into the market in July 1930 as a solid chocolate frog costing 1d or 2d for a cream filled version. Over the past 80 years Freddo Frog has been filled with more than 40 flavours, including strawberry, coffee, caramel and mint, as well as being combined with an assortment of extras including raisins, rice bubbles and nuts. In 1975 Freddo Frog became the subject of ‘The Fantastic Adventures of Freddo’, a children's book, written by Gordon Rule. Today more than 90 million Freddos are eaten every year in Australia.

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