Top 10 Most Popular Nestle Chocolate Bars in Australia

Published: 18th January 2012
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Established in 1905 as a result of a merger between the Anglo-Swiss Milk Company and Farine Lactée Henri Nestlé, Nestlé is now the largest food and nutrition company in the world.
Headquartered in Vevey, Switzerland, the company operates in 86 countries, employs well over 280,000 people and has no less than 6,000 brands across a wide range of markets including coffee, bottled water, breakfast cereals, baby foods, ice cream, frozen food and pet food, to name but a few.
They also of course do chocolates as well. Quite a few popular chocolates in Australia as it happens. Infact along with Cadbury and Mars Inc, they totally dominate the Australian Confectionery Market. But which are their most popular brands?
Below is a list of the top 10 most popular Nestle chocolates bars in Australia based on sales at Moo-Lolly-Bar.
(Any ideas what number 1 might be?)

10. Peppermint Crisp
Invented in South Africa by Wilson-Rowntree, Peppermint Crisp is a milk chocolate bar filled with a multitude of thin cylinders of mint-flavoured toffee. Weighing approximately 35 grams, Peppermint Crisp is a popular ingredient in mint chocolate cheesecakes and slices and was recently used by James and Melanie Maddock to furnish a dessert during a food challenge on My Kitchen Rules. In similar fashion to Tim Tams, it is common for children to bite off both ends of the Peppermint Crisp bar and use the series of mint tubes as a straw to drink milk.

9. Golden Rough
With its delicious combination of dessicated coconut and smooth milk chocolate the appeal of Golden Rough is in its decidely moist taste. Weighing in at 20 grams each they are a satisfying treat that is especially enjoyed by elder Aussies.

8. Chokito
Recently relaunched after a long hiatus from the supermarket shelves, with a new tagline ‘Big Feed, Big Taste’, new packaging, a new logo and a new, improved recipe, Chokito is now being promoted as a ‘snack’ who, according to Penny Sarfati, Managing Director of the advertising agency, JWT Sydney, is meant for ‘blokes 24-35 who still want to break free and have fun’. Backed by a successful television, billboard and digital advertising campaign, that saw the brand attract more than 380,000 hits on YouTube and over 14,750 Facebook fans, Chokito is arguably more popular now than it ever was before.

7. Rolos
Launched in 1937 by Mackintosh's in the UK, Rolos are that popular, truncated cone shape chocolate, with a caramel centre, that resembles somewhat of a traditional lampshade. Advertised for years in the UK under the famous strapline 'Do you love anyone enough to give them your last Rolo?', the product is perhaps best known for its award winning 'elephant' advert where a baby elephant gets teased by a young boy before taking revenge on him decades later - a comical reference to the saying elephants never forget.

6. Violet Crumble
Launched in Melbourne as far back as 1913 by Hoadley's Chocolates, Violet Crumble is one of Australia’s most popular chocolate bars. Also very popular in Hawaii and Hong Kong, this chocolate bar consists of a crumbly sponge toffee center coated in compound chocolate. In this respect it is similar to a Cadbury Crunchie, although Violet Crumbles are crisper in texture and have a slightly more marshmallow taste. The current slogan for the chocolate bar is ‘It's the way it shatters that matters’. As folklore has it the chocolate bar was originally going to be called ‘Crumble’, but it was soon discovered it was virtually impossible to protect this name with a trademark. As a consquence Hoadley decided to honour his wife by naming the bar after her favourite flower, the violet. He even went as far as ensuring the design of the wrapper was purple and also featured the flower.

5. Nestle Crunch
Launched in 1937 Nestlé Crunch is a bar of milk chocolate with crisped rice mixed in, that is marketed under the slogan ‘For the Kid in You’. Until recently the product was wrapped in aluminium foil and placed in a paper label sleeve. However this method has recently been discontinued by Nestlé in favor of more conventional and cost effective packaging.

4. Smarties
One of the oldest chocolates in the world, Smarties in its earliest form have been around since 1882 when Rowntrees of York, started making ‘Chocolate Beans’. Renamed ‘Smarties Chocolate Beans’ in 1937, Rowntrees was forced to drop the words ‘chocolate beans’ in 1977 due to trading standards requirements as the use of the word ‘beans’ was felt to be misleading. Consisting of eight individual colours, namely red, orange, yellow, green, blue, violet, pink and brown, the Smarties Bar also enjoys a cult following.

3. Milky Bar
Probably the most popular white chocolate bar on the market today, Milky Bar has been in production since the 1930s. Known as Galak in continental Europe, the product is synonymous with the TV adverts featuring the Milky Bar Kid and the famous slogan ‘The Milky Bars are on me!’. Debuting in 1961 this role has been played by a number of actors, all of whom were boys up until 8 year old Hinetaapora Short of Rotorua was selected in 2010.

2. Kit Kat
First created way back in 1935 by Rowntrees of York, Kit Kat's in its original four finger form were created after a worker at their factory in York put an idea in a suggestion box for a snack that 'a man could take to work in his pack up'. Originally called 'Rowntree's Chocolate Crisp' the product was renamed after WWII. Today Kit Kat’s are produced by Nestle in a wide range of varieties around the world including the UK, Egypt, Australia, Algeria, China, Malaysia, Turkey, Bulgaria and Venezuela. In Japan they are even made with unusual flavours like Cumcumber, Pickled Plum and Lemon Vinegar!

1. Aero
Having recently returned its manufacturing to Australia after a period of 15 years in the UK, Aero Chocolate bars are now being made at Nestle’s Campbellfield factory in Victoria. Moreover, it is now being produced to a new formula that promises a 'smoother, creamier' taste and one that is designed specifically to appeal to Australian tastes. As well as the United Kingdom, Aero Chocolate is sold in a number of countries around the world including such far afield places as Argentina, Bahrain, Estonia and Nicaragua. Despite its changes Aero is still extremely popular in Australia. In 2012 its slogan will be changed to ‘Get your bubble on’.

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